Where we started

Shopleaf came to us with an idea but no brand presence. They needed a unique identity, a user-friendly store, and a design that communicated their sustainable, nature-focused mission.

Problem Statement

Without an established brand or online store, Shopleaf lacked the tools to connect with eco-conscious shoppers and compete effectively in the online retail space.

Opportunities

By creating a distinctive visual identity, building a clean, conversion-friendly interface, and leveraging Shopify’s powerful platform, we could position Shopleaf as a trusted destination for sustainable products.

Our Responsibilities

• Designing a nature-inspired, memorable logo in Adobe Illustrator.

• Creating a Figma-based store design focused on usability and brand storytelling.

• Developing and launching a fast, responsive Shopify store optimized for performance.

Desired Outcomes

The goal was to build an eCommerce experience that reflects Shopleaf’s commitment to sustainability, delivers a seamless shopping journey, and encourages repeat visits through trust, design, and performance.

The vision

Our vision for Shopleaf was to unite eco-conscious branding with smooth, conversion-focused functionality. By pairing thoughtful design with Shopify’s capabilities, we created a store that is visually refreshing, easy to navigate, and built for long-term growth.