Where we started

Postlyst was born from the need to simplify social media management. Content creators and marketing teams often juggled multiple platforms, struggled with manual scheduling, and lacked unified analytics. With no streamlined solution in place, the challenge was to design and build Postlyst from the ground up—covering brand identity, user experience, development, and launch.

Problem Statement

Managing content across multiple channels was time-consuming and inconsistent. Existing tools were either too complex, too limited, or lacked features tailored for modern creators and small businesses.

Opportunities

By building a central hub for scheduling, collaboration, and performance tracking, Postlyst could empower users to work smarter—maintaining consistency, saving time, and growing their audience more effectively.

Our Responsibilities

• Developing Postlyst’s brand identity, including logo, typography, and a modern design system.

• Designing clean user flows, wireframes, and high-fidelity prototypes optimized for efficiency.

• Building cross-platform apps with scheduling, automation, and analytics features.

• Integrating with major social platforms such as Instagram, Twitter (X), LinkedIn, and Facebook.

• Testing across devices and ensuring a smooth launch with real-time sync and scalability.

Desired Outcomes

The goal was to give users a powerful yet simple platform for managing social media. Postlyst needed to streamline planning, boost productivity, and provide actionable insights—helping individuals, creators, and brands maximize their online impact with less effort.

The vision

Our vision for Postlyst is to become the go-to platform for social media management. By blending intuitive design, automation, and intelligent analytics, we aim to help every user—from freelancers to global teams—grow their presence, stay consistent, and connect with their audience in meaningful ways.