Where we started

Funnexa began with the idea of giving businesses a smarter way to manage their sales and marketing funnels directly from mobile devices. With no prototype or brand identity in place, Funnexa required a complete solution—from design system and user experience to development and deployment.

Problem Statement

Businesses struggled with fragmented tools for funnel tracking and customer journey analysis, often requiring multiple platforms that lacked mobile optimization. This slowed down decision-making and reduced conversion efficiency.

Opportunities

By creating a unified funnel management app, we had the opportunity to help businesses monitor performance, identify bottlenecks, and take action in real time—all from a seamless, cross-platform experience.

Our Responsibilities

• Building Funnexa’s brand identity, including logo design and a funnel-inspired color system.

• Designing user flows, wireframes, and polished UI prototypes in Figma.

• Developing the app for iOS and Android with funnel visualization and analytics dashboards.

• Testing for speed, accuracy, and smooth performance before launching on App Store and Google Play.

Desired Outcomes

The goal was to deliver a mobile-first funnel management tool that feels intuitive yet powerful. Funnexa needed to give users clarity at every stage of their funnel—making it easy to track leads, monitor drop-offs, and optimize for better conversions.

The vision

Our vision for Funnexa was to empower businesses with actionable insights into their customer journeys, all within a sleek, mobile-first experience. By merging strong design with real-time analytics and cross-platform development, we created a solution that helps businesses continuously improve their funnels and drive sustainable growth.