1. Put Clarity First With Better Product Pages
Why it matters: Confusing product pages make shoppers hesitate. Clearly describing what you’re selling builds trust and removes friction.
What to do:
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Use concise, benefit‑oriented headlines that answer the shopper’s question (“What problem does this product solve?”).
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Provide high‑resolution images or videos from multiple angles and, where possible, include 3D models or virtual try‑on features.
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Summarise key details in a bullet list near the top of the page (materials, sizes, shipping info) to make it easy to scan and to help answer engines extract useful snippets.
4. Use Trust Signals and Social Proof
Why it matters: Shoppers often need reassurance. Showing that others have had a good experience reduces perceived risk.
What to do:
Add verified customer reviews and ratings on every product page.
Display third‑party security badges (SSL, PCI‑compliant logos).
Include “as seen on” logos or press features if applicable.
Highlight guarantees, return policies and customer support availability.