Digital Marketing

Youtube Ads

As social media marketing platforms continue to explore, some advertisement tactics have been rolled out, and many others become vital tools for digital marketing. At Cypherox, we have a great team of digital marketing executives who hold a vast digital marketing experience with different platforms. Youtube Video Ads is one the most effective ways to engage your targeted customers as a video is a more convenient medium than text or image. Youtube is a widely used platform and can be utilized to display your ads among millions of music, videos, and entertainment fans. Connect with us and introduce your business with video advertising on YouTube.

Youtube Video Ad formats:

TrueView skippable in-stream ads

Promote your video ad before, during, or after other videos on YouTube and across the Google Display Network. Viewers have an option to skip the ad after 5 seconds.

TrueView video discovery ads

Promote a video ad in places of discovery as part of a YouTube search result. Viewers can also find it next to related YouTube videos and YouTube mobile homepage.

Non-skippable in-stream ads

It allows your video ad to reach viewers with your entire video message. In this format, viewers can not skip the ad.

Bumper ads

Promote 6 seconds or shorter video ads for providing a small but firm message to viewers while providing minimal viewing experience. You can reach more viewers and increase awareness about your brand. It can appear on YouTube videos, on partner sites’ videos, and apps on the Google Display Network.

Snapchat Ads

Snapchat is one of the most favorite social network platforms in the world. Millions of users are playing billions of videos every day. Now, this figure has gained much attention of marketers for quite some time. Snapchat Ads can be created via Snapchat ads manager, which is a self-serve tool to purchase ads products such as Snap Ads, Lenses, Filters, Story Ads, and Collection Ads. Snapchat offers a full-screen mobile ad that can be beneficial for all business objectives such as brand awareness, website visits, or selling a product.

Ads Manager

Ads Manager is a secured panel provided by Snapchat to manage all settings at a single place.

Services provided by Ad Manager:

• Ads account management
• Members and their roles management
• Billing and payments
• Tools to build audiences
• Tools to create, manage, and optimize Ads
• Creatives management
• Ads performance monitor
• Test various creatives
• Audiences management
• Bids management

Snapchat Ad formats

Snap Ads

A Snap ad is a full-screen, vertical video ad that appears in between viewers' stories. It is up to ten seconds long. Viewers can experience full-screen ads without the interference of other content. It can appear in between or after Snapchat content. Attachments can be provided with Snap Ads as viewers can take immediate action - like installing your app or visiting your website. It can be more artistic with photos, videos, GIFs, or cinemagraphs.

Story Ads

It allows you to reach the viewers with a branded tile in the Discover page. It can display up to 20 snap ads to convey the brand's message productively.

Collection Ads

This format allows advertisers to feature a series of products. It provides more details when the viewer taps it. It provides Top Snap, Thumbnail, and Note to make a creative ad. It can also be created dynamically with the uploaded product catalogs.

Snapchat AR Lenses

With AR lenses, advertisers can create ads that are interactive and can be used for viewers to form their snaps.

Snapchat Filters

It provides artistic overlays that appear when the advertiser takes a snap and swipe left or right.

Snapchat Commercials

It helps advertisers to showcase their products in a six-second video, that is non-skippable.

Facebook Ads

Nearly 1.56 billion people log onto Facebook every day. No doubt, advertising with Facebook is a great way to expand recognition of who you are and what you do. With Facebook's advertising platform, you can grow your business, whether it's small, medium, or large enterprise. There are several Ad variants available on Facebook to select the best that aligns with your business goals. Facebook delivers powerful yet affordable advertisements that display seamlessly on every device.

Facebook Ad Objectives

To assist with your business goal, Facebook proposes various Ad objectives. Ad objective is crucial for the action you seek from people when they see your ads.

Awareness

Through this objective, people come to know about your business. It's useful when advertisers want people to generate interest in their products/services.

Consideration

This template is best when advertisers want people to look for more information and start considering their products/services.

Conversions

It is beneficial when advertisers want to encourage people to buy their products/services.

Facebook Ad Formats

Whether advertisers want to use photos, videos, or a collection of elements - there's a Facebook ad format to accommodate every business. Different Ad formats help advertisers to align their business goals together. Besides, whatever type you select, your Ads look great on every device.

Photo

Tell your business story by attracting viewers with high-quality images or illustrations.

Video

Full-screen video ads with various lengths and styles - from short clips, feed-based on-the-go ads, to longer videos.

Stories

A fast, authentic, and helpful way to engage your viewers and inspire them to take action.

Messenger

It helps viewers start conversations with your business directly as they can see the ads inside the messenger window.

Carousel

Showcase type display that allows up to ten images or videos in a single ad with its link.

Slideshow

Video-like ads - composed by text, sound, and motion to create lightweight clips.

Collection

Main video or image with four smaller accompanying photos below in a grid.

Playables

An interactive preview before the viewer downloads an app.

Instagram Ads

Businesses are coming forward towards advertising their brands in major online platforms where audiences are highly engaged. When it comes to the most loved and widely used app, one can't ignore leveraging the Instagram ads potential. Billions of people use Instagram, and the engagement rate is much higher than Facebook and Twitter combined. Advertising on Instagram provides the chance to target your influential Instagram users as they are eager to discover new products and services.

Diverse Ad Format for Instagram Ads:

• Stories ads
• Photo ads
• Video ads
• Carousel ads
• Collection ads

Buy, run, and track ads in one of three ways:

Within the App

Promote posts that you shared on Instagram earlier, and get tracking and interaction details from insight.

Ads Manager

Use this powerful advertising tool to set up ads, perform modifications, and check results for your campaigns. Ads Manager is available for both desktop and mobile versions.

Instagram Partners

Get help from experts Instagram partners who help you with buying ads, sourcing, and delivering.

Customize your reach using precise targeting options:

Location

Target people based in specific locations.

Demographics

Pick your audience based on parameters such as age, gender, and languages.

Interests

Leverage the power of users' interests to reach them based on their activity.

Behaviors

Target your audience by their behavior and actions on Instagram and Facebook.

Custom Audiences

Run your campaign to customers based on their email addresses or phone numbers.

Lookalike Audiences

You can also target new customers based on the similarity with your existing audience.

Automated Targeting

A quick way to create your target customers based on the automated selection parameters, including interests, location, and demographics.

Work Ethics

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