In 2021, with the escalating usage of mobile apps, the custom mobile app development market has taken the next level. Owning a customized mobile app enables businesses to reach their potential customers worldwide.
Thus, many businesses from varied sectors are focusing on customized mobile app development these days. Especially after the skyrocketing success of on-demand and marketplace apps like Uber and Airbnb among people, brands have started investing in marketplace apps.
Marketplace apps are nothing but an online version of the real traditional marketplace. Users can leverage these marketplace apps to list their products/services. Plus, the app also has payment features that enable smooth and secure transactions.
The success of Uber and Airbnb is majorly due to their simple yet user-friendly interface. Yes, UI/UX design is highly crucial for a marketplace app. Of course, no one will prefer to work with a complicated app or follow a lengthy process.
That speaks volumes about the importance of design, UI, and UX. Let’s see a few practical tips that help you have a visually stunning and user-friendly interface for your marketplace app.
UI Design Tips for Marketplace Apps like Uber & Airbnb:
A great UI/UX design coupled with an excellent user experience will make your app successful for sure. Thus, learning about your target market behavior before working with any mobile app development project is inevitable.
So, yes, now, as you know the importance of UI, let’s see how to create a user-friendly UI to make your app successful.
To simplify the process, segregate the crucial components that you will need while designing the marketplace app. When designing UI, you will need the following areas to focus on:
- A directory or list of products/services
- Search and Filter options
- Checkout/Payment
Of course, breaking the app into smaller segments will allow you to focus better on individual areas.
1. Create a Stunning Directory of your Products/Services:
The directory is where you list your products/services in your app. So, how to make it user-friendly so that the users can browse the product list readily?
Here are some handy tips and tricks that you can leverage:
- Streamline your Directory:
If you list too many products/services, it will only clutter the app, leading to confusion. Yes, the users will often get confused and take time to finalize the products or buying decision.
Hence, it is ideal to organize all the design elements based on visual hierarchy. When you design the app keeping color, contrast, texture, shape, position, size, and other design elements as per user preference, they can connect with the app seamlessly.
If you want to experience a perfect user-friendly app, take a look at the Uber app. Let’s discuss Uber’s UI in detail.
- Refer to Uber’s user-friendly UI Design:
Even the giant Uber started with the basic feature, a simple push-button that enabled users to get rides. Slowly, when features got added for enhancing the app, it got a little complicated.
Sometimes, people were facing some hiccups in availing of the services. Thus, they made the Uber app simple by simplifying the features. Instead of getting the ride to the people, the app now asks for a destination.
Upon knowing the destination, the Uber app enables you to make better decisions regarding fares. Moreover, the app suggests the best possible ways to reach the place.
Now, the Uber app searches for the fastest pickup point while you are still selecting a product. After you make a request, the app allows you to contact the driver and gives you an estimated time.
Nevertheless, the Uber app stands tall in the taxi services industry for its user-friendly and easy-to-use app. Thus, you need to constantly streamline your app and its features and functionalities to improve the user experience.
2. Search and Filter Options:
Search and filter options are mandatory for every mobile app, for that matter. You can pick and choose any search options based on your products and services range. However, the most preferred search pattern is auto-complete, where typing will give you search results.
- Refer to the Optimized UI design for Search/Filter Option of Airbnb and Uber:
When you see Airbnb, it comes with a simple filter and search option. The user can find the search bar on the dashboard itself. Thus, they can enter their needs and navigate the results in a single tap.
All they need is to enter the location, and the best results will get listed out with all the details. Furthermore, the app recommends the places to go based on the user’s past visited places. All these features enrich the user experience for sure, saving a lot of time.
The Uber app doesn’t interact with the users with the search and filter option unnecessarily. The app will only pop up the available ride options upon entering the destination. The user will simply select the ride and go.
Plus, the Uber app uses the location to track the driver’s arrival. That makes the app more engaging for the users. The drivers can also monitor the location avoiding any misunderstandings or physical searching.
Both Airbnb and Uber have utilized search and filter options the right way, depending on their services and thus, benefitting their potential customers. You have to utilize the search option the most suitable for your products/services.
3. Checkout/Payment Options:
Checkout/payment integration is mandatory in any mobile app. It is the same for the marketplace app as well.
That will allow users to buy your products/services in one go. Furthermore, you need to provide various payment options enabling users to select any payment choices within the app.
The payment process follows the booking process, and the users can save their payment information for a quick and hassle-free checkout in the future.
Airbnb provides multiple payment options like credit cards, debit cards, and net banking. Likewise, Uber also offers diverse options like Airbnb along with ApplePay, PayPal, and more.
Make sure your app accepts payment through various methods.
Conclusion:
Undoubtedly, the UI design of an app determines the user engagement with the app. Besides the functionalities and benefits of the app, the design and UI plays a vital role in attracting and retaining the audience.
The rapid growth in the mobile app development space emphasizes the importance of developing an informative and interactive user interface. Thus, your app will stand out from the competition and attract a potential audience.
So, are you looking to build a stunning Marketplace app with appealing visuals and user-friendly features? At Cypherox Technologies, we have UI/UX design experts to carve you a user-friendly and feature-rich marketplace app. Give us a call right away.
