In today's era, customers are looking for the greatest products and services available in their area, and they need responses... quickly.
If a customer wishes to receive a product or service at their leisure, for example, Googling "pizza delivery" in their local SERPS (search engine results page), then SERP will show a list of establishments near them. So, will your business appear at the precise moment when local customers are searching? Will they choose you above all the other local businesses that provide similar goods and services?
Local SEO requires a smart and tailored strategy that is different from broad SEO. Local businesses that want to compete must ensure that all of their local signs are consistent and correct within Google's local search ecosystem.
It's impossible to overestimate the importance of local SEO in digital marketing. Without a doubt, every business needs a local and worldwide digital presence.
Local SEO tools can help you improve your visibility and engage your target audience. In addition, local SEO tools can help you manage rankings, gain insight into competitors, generate SEO-optimized keywords, track performance, and increase customer engagement.
In this blog, you will uncover the top seven Local SEO tools you should use to enhance your local search:
What is Local SEO?
The importance of SEO in your online marketing activities cannot be underestimated. As a result, many marketers opt to track, measure, and analyze their SEO efforts using a variety of SEO tools, including free local SEO tools. Some of the best local SEO tools, such as Google Analytics, may already be in use. However, you should not neglect your local SEO efforts.
The use of Local SEO
Local SEO is critical to your SEO strategy, especially if you're a small to a medium-sized firm that relies on local clients. You can use a variety of local SEO tactics, from incorporating local SEO keywords in your content to submitting your NAP (name, address, and phone number) to various local directories. Use these essential local SEO tools to help manage and streamline your local SEO operations.
Why is Local Seo important?
You probably have no idea that 90% of purchases are made in physical stores. Also, did you know that 88% of local business internet searches result in calls or visits within 24 hours?
Amazed? The number is continuously increasing. People often visit local establishments to buy items such as groceries, merchandise and gadgets, among other things. Yes most importantly, 28% of local searches result in a purchase.
As a result, implementing a strong local SEO strategy is a no brainer, as it leads to more sales and conversions. Because better local SEO keeps you ahead of the competition. Your sales will skyrocket as soon as you start ranking higher than your competition.
But there's a catch: local SEO isn't simple. Why? Among other things, you will need to implement a range of local SEO techniques, such as optimizing your content with local SEO keywords, listing your local business, maintaining customer feedback, and building your NAP (name, address, and phone number) to various local directories.
So, to save time and beat your competition, you must have access to the right tools. So, if you're seeking the best local SEO platform solutions to help you triple or even quadruple your local search rankings, this post is a must-read.
Here are Top 7 Local SEO Tools to Improve Your Local Search
Let's get started with some of the best local SEO tools to use in 2022 without any delay.
1. Listing Management from Semrush
The listing management tool was developed in collaboration with Yext, a digital platform for managing listings, reviews, and local pages.
SEMrush's listing management tool uses the Next Knowledge Network to send data to all the most popular directory and intelligence services like Facebook, Google, Yelp, Bing, Amazon Alexa, Foursquare, TripAdvisor, Google Maps, Apple Maps, Yahoo, and many more.
You can also use Listing Management as your unified dashboard to update your information once and broadcast it to where people are searching. Simply type your business information in the search field and hit the 'Check Listing' button.
Semrush's local SEO platform tools come with a variety of features.
- Listing Management: You will have access to a listing management tool that will assist you in managing and disseminating your business information.
- Track Customer Ratings: You can track the ratings of all your customers in one place and work with their ratings easily.
- Access to Position Tracking tool: You can monitor your daily online performance using this tool.
- Access to On-Page SEO Checker: Semrush is a comprehensive SEO toolset that includes over 45 tools ranging from organic research to backlink audits, keyword magic tools, brand monitoring, and site audits.
- Access to Social Media Toolkit: You can post and schedule updates on multiple social media networks and other channels such as Facebook and Google My Business using their social media toolbox.
SEMrush customers can use all of Yext's digital knowledge management features for just $20 per location per month, or $119.95 per month on Semrush Pro (including listing management tools).
What if Semrush isn't a good fit for you?
The best part is Semrush offers a 7-day money-back guarantee. Therefore, if you are not satisfied with their features or equipment, you have seven days to request a refund. You can simply write them an email at mail@semrush.com or using the contact form on their website within 7 days of signing up or receiving your first fee, they will refund your payment.
Note: As of now, the listing management tool is only available in the US, Germany, France, the United Kingdom, and Australia.
2. Moz Local
If you want to increase your local SEO reach then Moz Local is for you. It gives you access to all the local SEO tools you need to improve your local presence.
Moz Local makes it easy to maintain your business listing in all major web directories and remove any duplicate listings (or incorrect information) about your business.
When you join Moz Local, you will have access to the following key features:
- Local Listings Dashboard: Manage, track and optimize your online listings so that you can get a better understanding of their health and performance.
- Instant Directory and Aggregator Submission: Your listing information is delivered in real-time by Moz Local to the most important directories and data aggregators.
- Google My Business Sync: You can use Moz Local to claim your Google My Business (GMB) listing and sync any changes to your profile.
- Real-time Update Distribution: When you make changes to your basic or enhanced listing data, Moz Local instantly updates the rest of the Local Search ecosystem.
- Distribution Reporting: Quickly and easily analyze the effectiveness of your published listings over time. Reported parameters include average score, listing reach, and listing accuracy. You will also receive weekly information in the form of automatic tracking PDF reports.
- Review Monitoring: Keep track of the latest reviews and ratings for your business on the most prominent sites, all from one place.
- Review Management for Google: In addition to reading and reporting all reviews, Moz Local allows you to respond to Google reviews directly.
As compared to some other tools, Moz Local is an affordable option. Depending on your needs, you may have to pay anywhere from $99 to $249 each year for each listing.
What if Moz isn't a good fit for you?
If you are not satisfied with their tools and services, send an email to help@moz.com from your account email address, including the last four digits of the card and the name of the card to charge. They will investigate and take appropriate action. Moz does not currently offer pro-rata refunds on annual subscriptions.
Note: Moz Local currently offers purchased administration of business listings in the United States, United Kingdom, and Canada.
3. Local SEO Checklist
Local SEO Checklist is a great option if you don't want to spend a lot of money on other products. This Synup-powered free local search optimization tool provides 40 different solutions for different SEO activities to help you optimize your site for local search rankings. This is your local SEO guide, and it will tell you which parts of your site need to be optimized for local searches.
If you are working on a local SEO strategy and need a checklist, this site is a great place to start. It includes an exhaustive list of tasks to complete.
- Schema Scanner: With schema markup, you can use this feature to see if you have any relevant content. It also displays a list of your pages that use schema markup.
- Google Checker: You can use this tool to see if your Google My Business listing complies with the criteria.
- Small Business Checklist: A comprehensive list of the most specific tasks that small businesses must complete to turn their business concepts into reality.
- Location Citation Finder: The local citation service helps you identify critical citation possibilities that will help you improve your local search rankings.
- Local Rank Tracker: Helps you keep track of your organic and local search results.
- Reputation Builder: This tool allows you to leave reviews on review sites and increase traffic for your business.
- Link Prospector: This tool allows you to automate your link-building activities to find new link-building opportunities.
- Audit Citation and NAP: identify and track existing citations across thousands of websites.
- Audit Google My Business (GMB): get a quick and comprehensive evaluation of any GMB listing.
- White-label Reporting: a customizable dashboard allows you to easily report on your customers.
- Track Search Rankings: countless terms will be tracked on Google, Bing, and Yahoo.
- Clean-up and Build Citations: at over 1400+ sites, BrightLocal staff repairs and creates quotes manually.
- Monitor Online Reviews: monitor customer feedback across 20 different sites, including Facebook, Google My Business, Yelpli>Tripadvisor, and Foursquare.
- Generate SEO Reports: create SEO reports that are easy to understand.
- Location Management: this makes it very easy to manage your location.
- Crawl All Listings: To find data inconsistencies, it explores 200+ local search engines and directories.
- Instant-Sync: Synchronizes your company and location data across multiple sites.
- Niche Specific: enables you to manage industry-specific and niche-specific websites.
- Monitor Interactions: You will receive instant notification when customers post reviews or social comments.
- Respond Back: You can respond to reviews from within the tool using the integrated workflow.
- Analytics: Allows you to automatically monitor your website's ranking, traffic, and other metrics.
- Widgets: Allows you to use the widget to display your location and reputation data in different locations.
- Data Cleansing: Yext will clean up the facts about your business across all of your internal data sources, making sure they are consistent throughout your business, so you can give customers confidence in the information you present.
- Duplicate Listing Suppression: This tool will permanently eliminate the problem of duplicate business listings.
- Google My Business Management: Because of Yext's partnership with Google My Business, you'll be able to make amendments instantly from the platform and then publish them to GMB at any time.
- Local Pages: Thanks to Yext Pages, your mobile clients can quickly access useful, accurate information about your local places that are optimized to appear in search engines.
- Listings Management: Since Yext is directly linked to a wide range of maps, apps, search engines, and social networks, your places will perform better in searches and your customers will find you at the right time.
It gives you a 30-point local SEO checklist that you can use for free. However, if you wish to outsource citation submission, there are a variety of packages available, starting from $0.50 per submission and going up to $999 per year.
4. Whitespark
Whitespark offers all the services and local SEO marketing software you will need to boost your local search rankings. This is a great resource for large companies, agencies, and small businesses alike.
WhiteSpark helps you build a presence, acquire consumers, and manage your local search by helping you generate citations, earn reviews, view your rankings, and establish high-quality backlinks.
To manage and optimize your website for local searches, Whitespark provides the following tools:
Apart from these, you can also use Whitespark's free local SEO tools like Review Handout Generator, Google Review Link Generator, and Offline Conversion Tracker.
According to founder Darren Shaw's blog post, local SEO packages start at $100/location for 5 industry/local sites.
5. BrightLocal
BrightLocal is an excellent choice if you're seeking for a comprehensive local SEO marketing software toolkit. BrightLocal gives you all of the tools you need to manage your local SEO, business listings, and reputation online. BrightLocal gives you all the tools you need to manage your local SEO listing reputation, develop citations, and generate leads.
BrightLocal offers a variety of local SEO features, such as:
Starting at $29 each month, you can monitor your business in up to three locations. BrightLocal also offers a 14-day free trial where you can try out some of their most important features.
6. Synup
Synup is a well-known digital profile that lets you monitor your business performance on the most prominent local directories, search engines, and review sites. Yes, businesses can use Synup to offer relevant and relatable content across any location or device.
Synup comes with several features, including:
On Synup, there are no dynamic pricing packages available. To select the appropriate pricing plan for your business, you'll need to schedule a demo, describe your company, and speak with their customer service team.
7. Yext
Yext is a well-known data management application that tracks your company's geographic information across multiple directories.
Yext listings are used by thousands of brands and businesses around the world to deliver accurate and complete information about their businesses across 150+ digital services. Social media statistics, sentiment analysis, review requests, and response management are just some of the great things Yext has to offer.
Following are the functionalities provided by Yext:
Yext is more affordable than some other local SEO services. You have to pay $199 every year for the starting package.
Summing up:
With Local SEO, you can stay one step ahead of your competitors. In fact, local SEO techniques can help you stand out from the crowd and direct customers to you. Its ultimate goal is to increase your online visibility and revenue. Plus, it's cheaper and less expensive than paid ads, so you can achieve a lot by focusing on improving your local SEO.
We hope you now understand the importance of local SEO and the various tools available to help you implement it. You can save a lot of time improving your online listings and maintaining your local SEO strategy with these local SEO tools at your disposal. You can use these tools to improve your business's visibility, track analytics, and generate more leads and conversions, whether you have a brick-and-mortar store or online.
