As everyone prefers shopping online these days, no wonder the eCommerce industry is growing outrageously in the last few years. Gone are those days where people bought only expensive gadgets or electronics online. Today, most of us rely on the internet for our daily veggies, groceries, and clothing.
Of course, it is way more comfortable to buy things online lying on your sofa right from your living room rather than waiting in a long queue at the grocery store. The sudden shift in customer behavior has pushed more and more businesses from all industries to move their business online.
Though websites are highly beneficial for eCommerce businesses, mobile apps have surpassed them already. It is probably because of the increased usage of smartphones among people. As per Statista, around 3.8 billion people use smartphones today, and they prefer accessing the internet through their phones over the desktop.
With smartphones, people can shop on the go. Smartphones and mobile apps go hand in hand, enabling them to shop whatever and whenever they want.
Moreover, mobile apps are handy to use with some readily accessible features. They are also known for their friendly user interface that allows users to have a positive shopping experience. Thus, with a better user engagement rate, apps can help you convert your leads and close your sales effectively.
Why Does Your eCommerce Business Need a Mobile App?
Here are some reasons why you should opt for mobile apps for your eCommerce business:
1. Personalized Communication with Customers
Today’s customers prefer personalized messages from brands, and they quickly ignore any generalized marketing content. Mobile apps allow brands to provide tailored communication to their users by understanding their interests, preferences, location, and more.
Mobile apps allow users to set their preferences right from the beginning, like their preferred products, content, etc. Thus, you can target them with personalized content and products depending on their preferences. Apps will also allow you to track customer engagement. You can use the metrics to suggest suitable recommendations to them in the future.
When you offer tailor-made products to your customers, your brand can enjoy increased user engagement and improved conversion rates.
2. Leverage Mobile Phone Features
Mobile apps can utilize the features of the mobile device like its camera, contact list, GPS, etc. Users can use them within the app, enabling an interactive experience.
It can highly benefit the users as it reduces the efforts that they need to take otherwise. For instance, users may need to submit a picture while using a banking app. Thus, they can use the mobile camera to capture and finish the banking process immediately.
It is only an example we discussed here, but accessing other mobile features like GPS, calculator, and more can heighten the user experience of your eCommerce apps.
3. Improved Brand Identity
Mobile apps are your best bet to make your brand popular among your customers. Apps allow you to build healthy relationships with customers as they enable you to target them with personalized content and offers.
Furthermore, you can integrate your social media profile into your mobile for improved brand awareness. Hence, people can talk about their favorite products and share their experiences on various social media platforms. They can even share the links of their favorite products with their friends and family across multiple platforms like WhatsApp, Facebook, and Instagram.
Some businesses even highlight their brands by offering discounts if the users purchase from their mobile apps. Thus, mobile apps can improve your brand identity and increase your brand awareness across a wide range of audiences.
4. Ease of Use
People often choose shopping via mobile apps, as they come in handy and are quick to use. They need not remember lengthy URLs of their favorite brand’s website and log in whenever they wish to shop. Mobile apps are way too fast and responsive as compared to websites.
Besides, people tend to download only those apps that they are genuinely interested in. So, they will stick with them and use those apps whenever the need arises. But, when it comes to websites, people browse for products and leave the site. So, mobile apps, in a way, help in retaining your customers also.
● Push Notifications
We can safely say that one of the prime benefits of the mobile app is sending push notifications. Push notifications are a great way to send users updates about the products/services you offer. Plus, push notifications allow you to reach users even when they are not using the app.
You can notify them about your upcoming deals, discounts, personalized offers, promo codes, etc. Thus, you can connect with your customers effortlessly and allow users to know about your deals and discounts precisely.
● Work Offline
Another unique feature of apps is that users can access them offline. Though they can’t perform all tasks without the internet, they can still access basic content and functionality even in offline mode. Again, let’s take an example of a banking app.
The banking app will allow the users to calculate their taxes, installments and determine their loan limits, even offline. Thus, apps enable users to stay connected with the brand anytime. Users can use apps as a quick reference when they need to know about a brand’s products/services.
● Increased Brand Visibility
You can notice people staring at their mobile phones, in public places, at parties, and even at dinners. That is quite an addiction. However, brands are leveraging their addiction to their advantage.
When your brand has an exclusive mobile app, people will get to see it often. Yes, they will see your app’s logo flashing whenever they unlock their phones. The more they get to see your brand, the more they feel connected to it.
People prefer buying from familiar brands over other brands. Thus, they will opt for brands that have an interactive and engaging app rather than their competitors.
● Detailed Analysis
Mobile apps facilitate brands to collect and track data effortlessly. Brands can track user’s interactions and all other essential information about their users, like their buying behavior, feedback/reviews, and more. Thus you can understand your users, their needs, and their expectations from your brand clearly.
Plus, you will also get to know about current market trends in your industry. Hence, you can come up with better products than your competitors, matching your customer’s expectations. Moreover, you can also enhance your marketing strategies to reach your customers better.
● Increased Conversion Rates
An intuitive and responsive interface of the mobile app will enable the users to use your app quickly. People hardly have time in their hectic schedules. Thus, they want to get their things done in a few clicks.
Mobile apps facilitate a faster shopping experience. Hence, people tend to spend more time on mobile apps as they are easy to navigate and have simple features.
Moreover, brands can track the abandoned carts and attract customers by offering discounts on those products. Thus, mobile apps can improve your conversion rates, increasing your profits.
Conclusion
Today, people worldwide are super busy with their schedules and want things done instantly. Be it shopping for clothes online or availing of other services - they want it done in a few moments. Most brands have already sensed them and are ready to present their business in the most accessible way to their customers.
Apps come in handy, and one can shop easily with a few clicks. Thus, most customers tend to spend more time on mobile apps than on a website. Also, mobile apps have the lowest cart abandon rates as brands target the customers with personalized offers.
Furthermore, push notifications to allow the brands to notify the customers about their new arrivals, coupons, and deals even if they are not active in the app. Thus, brands across the world prefer mobile apps predominantly over a website for their eCommerce businesses.
However, you need an interactive and responsive app to attract and retain your customers. Hence it is highly advisable to choose a reliable and reputed app development company. No worries. Your search for a perfect app development agency ends here.
Cypherox Technologies is an established app development company known for its responsive and engaging mobile apps for both iOS and Android platforms. You can reach us for any queries regarding mobile app development for your eCommerce business. Get your dream app done from a leading company in the app development industry.
