Living in a major city has its perks. Wherever you are in the world, there is a taxi booking service in your neighborhood for sure. The number of users in the taxi business is increasing rapidly. People noticed the transformation Uber brought in the ride-hailing market. A lot of them have already started their online taxi booking services, and a lot of them are still waiting for the right time. There is not going to be a better time to start your on-demand taxi booking app. There were 1356 million people who used taxi booking services in 2017, this number is said to reach 1588 million by 2024, which means there is still room for new competitors. The ride-hailing industry is making great profits due to this aggressive growth in demand.
If you are a taxi booking service provider, your main goal would be to make large profits with minimum investment.
Now take a second to acknowledge these questions: Is your taxi booking business-facing hardships because of the increase in competition in the industry? Are you worried that you won’t be making as much profit now? Are you looking for ways you can turn the tables back in your favor and start making a profit in a short span of time? If the answer to all these questions is yes, then you have landed on the right page.
Running a taxi booking service is definitely harder than it looks. It demands complete passion and dedication to take your business to the highest mark. In the beginning, every taxi booking business faces a lot of hindrances. No matter what industry you are a part of, every startup depends upon a certain amount of hard work and honestly, some smartness to get success.
If particularly we talk about the taxi booking business, your first priority should be customer satisfaction. The profit your business makes depends entirely on how happy your customers are with your taxi booking services. This will in turn increase the brand value of your taxi business. One good example of this is Uber.
Uber brought in revolution almost a decade ago with its taxi-hailing process where riders could hail a cab with ease from an application. One symbolic achievement was the fund’s company raised in just a short span of time without a lot of effort on promotion. Uber was the one to incept the idea of online taxi booking in the minds of people. Back then, the sources where one could promote their business were not many. The only way people could promote their business was advertising through newspapers, hoardings, posters, etc. However, Uber did not go with that traditional marketing strategy. Instead of it, the founders of Uber used strategies like taking the help of modern technologies that leveraged their goal in a short span of time. Uber managed to penetrate the ride-hailing industry by 9.8% in the year 2018, and it is expected to increase by 13.3% in the year 2022.
Everyone in this day to day commuting world chooses to reach their destined location on time. Not all have the liberty of traveling in their own cars or vehicles, these people who do not have such liberty seek ways to commute with convenience too. A taxi booking app provides them with transport opportunities.
There are several Uber clone scripts in the application industry like Lyft, Ola, etc. These taxi booking services have had a user-friendly ride-hailing app. This is the easiest way to increase your taxi booking business, have a user-friendly approach. You can easily increase your taxi business by efficient Uber-like app development. If you wish to stay ahead of your competitors, you are required to improve your business and adapt the change in the ever-changing app market.
If you are worried about the hows of it, you really do not need to. You can simply grow your taxi business by following the mentioned ways in just two months.
How to Grow Your Taxi Business?
1. Hire the right drivers for your taxi business
Needless to say, your drivers are one of the most important parts of your taxi booking business. You need to be analytical while you are hiring drivers for your business since they actuate the quality of your taxi booking service. It becomes critical to hire drivers with experience in this area and who are completely familiar with the routes and streets of the region you have your taxi business in. Not only this, they need to be well versed with the regulations they are to comply with. Along with having great driving skills, amenity, proper work ethics, and professionalism of your drivers will determine the quality of your cab service as well. Before you hire any drivers, you need to think like a rider and ask yourself these questions:
- Would it be fun for you to commute in a taxi where the driver who picks you up is indecent and rude?
- Would you be willing to guide the driver during the entire time you commute because the driver is not familiar with the routes?
- Would you ever travel with a driver who is inconsiderate to the rules and regulations and drives rashly?
If you are not willing to put up with such drivers, you need to make sure that your hired drivers are experienced, polite, courteous, and of course well trained. But what is more important is that you hire drivers who are dedicated and motivated to improve the quality of your taxi business.
This is simply because the employees who are self-motivated to perform the best service add a great deal to your taxi booking business since customer satisfaction increases. Do not forget, customer satisfaction is the main goal of your taxi business and a customer who is satisfied is an essential asset to your taxi business. Every time your drivers stand up to the expectation of your customers’ riding experience, riders will give positive reviews to your taxi booking app and might also refer your taxi booking services to their friends and family.
2. Know all the famous recreational spots
It is essential your drivers know about all popular spots in your region of service. Most people hire taxi booking services for two reasons: either professional or recreational purposes. Riders who are traveling to their offices will probably guide your drivers but the ones who have hired your taxi services for recreational purposes will expect that your drivers are familiar with all the locations that are renowned. If your drivers are unaware of these locations and ask your customers for directions, it will leave a negative impact on your taxi booking services on the rider’s mind. To avoid this, you must tell your drivers about all the popular spots in your town and how to get there. Amidst the many popular places in your locality, your drivers must be at least well versed with the routes to cafes, restaurants, amusement parks, theatres, cinemas, etc. Besides these, your drivers should know the routes to hospitals, airports, train stations as well. These are some of the most common places that riders require a cab service while driving while traveling for recreational purposes. You need to make sure that your drivers know the shortest routes to these popular places.
3. Don’t think like the owner of a taxi business, instead think like a customer
A key factor in growing your taxi business within two months is to always think from your riders’ point of view. Your riders’ psyche is not that difficult to understand - if they enjoy your taxi booking service, they will stay loyal to you. So it becomes very important for you to at least try to understand the pain points and expectations of your customers. So that you can attract a more expansive, larger customer base, collaborate with public places like restaurants, cafes, hotels, or even airports. Place QR stickers of your taxi services in these places. QR stickers are nothing but codes that one can scan using the camera of their smartphone that will lead them to your website or application. Potential customers can then know the required information regarding your taxi booking services. This will improve the anticipated quality of your taxi service as your customers are allowed to access and use your taxi service conveniently.
4. Make a strong online presence a focal point
It is witnessed by all that digitalization has reached the point where everything is online. This is exactly why you need to make sure your taxi business has a strong online presence. Once you go online, the presence of your taxi business will expand which will allow more people to learn about your taxi booking services. The reason why you need to have an online presence is that it will let you advertise your business to millions of social media users without you having to invest a large amount of money. When you go online, it helps you to increase brand awareness in a manner that is cost-effective. In addition to that, you can resolve any queries your customers might have regarding your taxi services online. This, again, will enhance the long term quality of your taxi business.
5. Leverage the technology
With such advanced technology, there hasn’t been a better time to run an online taxi booking business efficiently. The aggregation of cloud-based taxi dispatch software, smartphone devices, taxi apps, and dependable, quick wireless networks can help even the tiniest fleet achieve a similar efficiency and conveniences for the customers. Begin with a true cloud-based taxi dispatch software program. This does not need any sort of software installation, investment, or maintenance in networks or servers. All you have to do is log in from your internet browser, just do not confuse this with legacy taxi dispatch systems. Usually, legacy systems need add-on elements to make them seem like cloud-based systems, but they are not. Now that you have a dispatch system in place, leverage the modern compatibilities it offers.
In a Nutshell
Apart from these ways to improve your taxi business, a great way to grow your taxi booking business is to offer a taxi booking application to your customers. Today’s primary generational segments, that is Boomers and Millennials, are most likely to book cabs using an application, instead of making calls to hail rides. The reason being, they go for convenience.
If you do decide to build a taxi app for your taxi business, which by the way would be a brilliant idea to grow your taxi business in a short time, reach out to us. Our app developers at Cypherox can build a taxi app for your business that is easy to use for your customers making sure that the app book calls are entirely automated. We provide app development services that are appreciated by all of our clients. We build apps as per your requirements making your business reach its goal sooner than you planned.
