No, not just websites. Businesses from every other industry want online stores to grow their brands today. Yes, people are very much used to online shopping in this digital era.
So, your business needs an eCommerce store and not just a website, thus allowing users to buy your products/services whenever they want. eCommerce stores keep your business open 24/7, giving access to global customers and enabling increased conversions.
Now, having said the importance of eCommerce stores, what is the best eCommerce platform to build an online store? Some well-known examples of eCommerce platforms are Magento, Shopify, BigCommerce, Wix, and more.
Amidst all other platforms, Magento has been one of the most preferred eCommerce platforms since its launch in 2008. Since the platform is known for its rich features, diversity, and flexibility, many business owners pick Magento for their online stores.
For instance, Nike, Coca-Cola, Samsung are some established brands that use Magneto for their online store. Though all of these giants are from different industries, Magento caters to all their needs.
So, what makes the business owners pick Magento for constructing their eCommerce store?
Let’s discuss. Here are some top reasons/benefits that make Magento stand out among other eCommerce platforms.
Top Reasons: Why Choose Magento for Building Ecommerce Store
1. It’s an Open Source Platform, facilitating website development affordable:
Despite your business size, you can create your online store using some basic Magento features and switch to an advanced custom version once your business expands. Magento is an ideal eCommerce solution as it offers a wide range of features that help developers build a user-friendly eCommerce store effortlessly.
With Magento, the developers can customize, modify and extend the source code to avail of more advanced functions or optimization features.
Furthermore, Magento is highly adaptable with installing extensions, fulfilling business demands, and improving user experience rather than interfering with the source code.
Hence, Magento allows you to modify and optimize your store as per your requirements and adapt to evolving business needs.
Plus, when compared to other platforms like Shopify, Magento is free to download. Another eCommerce platform called WooCommerce is also available for free. However, it is a WordPress plugin that may require more extensions, unlike Magento which is an independent platform.
2. Feature-rich and Diversity:
When compared to other eCommerce platforms, Magento has rich and diverse features. Business owners can leverage those advanced features to manage the entire business. Yes, with Magento, you can handle everything from product creation, checkout experience to marketing promotions.
Nevertheless, Magento allows business owners to organize their complete business and run an effective store online. Furthermore, Magento enables business owners to leverage its multiple features to utilize business efficiency and store management.
3. Flexibility and Scalability:
Magento is known for its scalability. Yes, Magento supports businesses of all sizes, from small to large enterprises. For instance, small businesses can get started with their online stores with limited products.
Nevertheless, established businesses too can leverage Magento to sell their numerous products. In short, Magento allows owners to scale up or down their business according to their needs.
Magento has become the best fit for all businesses, right from small, medium, to giant enterprises, due to its scalable nature for sure.
Concurrently, though Shopify is a scalable eCommerce platform, it is still ideal for small online stores.
4. Magento Community:
Magento has gained an exclusive community of dedicated developers, programmers, bloggers, project managers, and more. In case if the developers face any issues, they can get support from the Magento community.
So, you will have support readily whenever you face any troubles or project setbacks. Most of them from the forum will be experts who can provide you with prompt guidance and fix any issues.
Furthermore, the Magento community updates the users about the latest trends and technologies regularly.
5. High Performance:
Hands down, Magento is known for its high performance and excellent user experience. Fast page loading speed with effective processing query time makes the website provide better performance over other platforms.
That, in turn, encourages customers to explore content or products on the webpage, facilitating page abandonment rates and increased conversion rates.Moreover, since Magento is an open-source platform, store owners can optimize their website performance in many ways. Yes, right from changing the source code to utilizing third-parties tools, one can enhance their online store.
Magento and Shopify are the two eCommerce platforms that perform faster than other platforms. In fact, the fastest mobile pages are built on Magento and Prestashop.
6. Payment Options:
Incorporating popular payment gateways on eCommerce websites is crucial for customer’s convenience. Magento supports all popular payment methods like PayPal, Authorize.net, Google Checkout, Amazon Payment, Bank Transfer, and Cash on Delivery as well.
With a wide range of payment options, users can pick and choose their preferred payment method. Thus, Magento makes the most user-friendly eCommerce store, encouraging hassle-free payment.
7. SEO-Friendly:
Search Engine Optimization (SEO) is one more feather on Magento’s cap. Magento supports various SEO components to enhance SERP rankings like sitemaps, URL rewrites, metadata, and more.
Moreover, Magento provides excellent tools that are not available on other platforms. As per experts, Magento comes first when it comes to SEO-friendliness. The subsequent places go to Shopify and WooCommerce, respectively.
8. Mobile Optimization:
With the increased use of smartphones, optimizing your eCommerce store for mobiles goes without saying. Magento never fails to keep up with the current trends and provides a mobile-friendly eCommerce platform.
Yes, Magento eCommerce stores are highly responsive on various devices like mobiles, tablets, and notebooks, apart from desktops. Thus, the customers can shop conveniently on all Magento websites and all gadgets.
In short, Magento plays a significant role in enhancing customer experience by offering online store owners a highly responsive website that is accessible on all devices.
9. Provides Numerous Extensions:
Of course, Magento allows users to modify the source code according to their business needs. Despite that, Magento extensions are mandatory for a perfect website.
Online store owners can install any Magento modules to their websites for free. You can find numerous Magento extensions available on Magento Marketplace, which is the official store of Magento.
You can leverage these extensions in any of your business areas, right from marketing, inventory to order management. Thus, Magento users can customize their online stores by including advanced functions and running better business operations.
10. Effortless Third-Party Integration:
Magento allows you to integrate numerous third-party services like payment gateways, database applications, transportation, shipping, order tracking, etc on your eCommerce website.
Furthermore, the platform provides built-in Google tools like Google Analytics, Google Checkout, and Google Base. All of these tools will help you improve your website’s performance further.
Wrapping Up:
So, are you a business owner looking to build an eCommerce store for your business? Magento could be the perfect choice as it offers diverse features at an affordable development cost.
Whether you are a small business or an established business, you can leverage Magento for your eCommerce store development. Yes, the platform allows you to develop a scalable online store with your needed features and functionalities.
However, if you still feel overwhelmed developing an eCommerce store from scratch, you can partner with a reliable and reputed website development company for your eCommerce development.
Cypherox Technologies is a leading website development company that has developed highly-functional eCommerce stores for various businesses serving several industries. Call us to take forward your eCommerce development project!!
