Have you ever found yourself completely engrossed in smartphone apps? When you look at any mobile application, the first thing that catches your attention is its design and experience. After that, the color scheme and fonts play a part in grabbing the attention of the users.
One of the most important aspects is the visual appearance of your application. You should think about its UI and UX while building your mobile app as these will be the first things that users will notice. The UI and UX of your mobile application are just as important as the technology you use to build it. This is one of the main reasons why some smartphone apps became popular almost instantly. If the UI and UX of a mobile app do not appeal to them, 85% of users said they won't fall back on it.
If the UI and UX of your mobile application are user-friendly, it will attract more customers and impact conversion rates. The basic purpose of a great UI and UX is to keep the consumers interested in the app.
Are you looking for the best mobile UX design tips to amaze your users? Keep reading.
Implement These Best Practices for Mobile UX Design
Prioritize The User
It should go without saying, that the user should always come first in any design project, and user needs are even more important (and specific) on mobile devices. Users will quickly turn to other websites, apps, or distractions if the designs don't fit their demands.
Let's look at the top mobile app design techniques to be followed to build a solid mobile app with high conversion rates.
● Make Navigation Simple and Easy to Use
On mobile sites and apps, navigation should be more intuitive than on desktop sites. Users should be able to figure out how to navigate the mobile app or website quickly. This can be accomplished by using known design patterns (such as the hamburger menu) and icons such as the "Home" icon for the home screen, the chat bubble for chatting, and so on.
● Ensure a Seamless User Experience Across Devices
The shift between utilizing an app, a mobile website, and a desktop website should be fluid. In fact, you should not use different colors for the app and the website (for example, blue for the app and red for the website).
A seamless experience not only makes it easier for customers to use the website or app, but it also enhances brand trust.
● Keep User Objectives in Mind.
An individual's goals for a mobile app or website may differ from those for a full desktop site. For example, a visitor to a restaurant app may only want to do a few things: view menus, make reservations and get directions. Most of the time, they are not digging up the entire history of the company on their phones because such information is hidden in menus or submenus.
Consider what a user would like to do with a mobile app. We often overlook the importance of login for basic functions. For example, banking apps often require a login before anything can be achieved with the app. However, some functions, such as finding locating the nearest ATM do not require the user to sign in. Therefore, making such features more accessible is a great way to improve the user experience.
● Allow For Some Customization.
Personalization is important to improve the user experience in mobile apps. Personalization can also help you reach your marketing goals. Yes, it is indeed a win-win situation for all concerned.
Personalization should steer customers toward the content they want and away from irrelevant information. It can also remove site distractions, streamline processes such as the purchase process, and ensure that marketing communications are relevant to the needs of the visitor.
● Onboarding Techniques that Work
For mobile apps, effective onboarding is critical. However, the concept of "excellent" varies widely depending on the type of app. Easy-to-use apps, such as to-do lists or a web browser, require minimal onboarding. Most users will just need a few splash screens to get started, which highlight the distinctive features.
However, more complex programs such as financial services or project management require a more thorough onboarding process.
● Utilize Well-Known Gestures
Actually, mobile designers should consider the gestures that users are already using on their devices. Most users have become accustomed to pinching and swiping to zoom, and they should be employed whenever possible.
When a designer chooses to deviate from a typical gesture, it's vital to educate consumers about it during the onboarding process or when the use case first appears.● Speedy Loading Time
The loading speed of your website is important. If your app takes more than 3 seconds to load, it is likely 53% of users will abandon it. So, make sure website visitors can quickly and easily achieve their key objectives without having to wait for your site to load. The loading speed, waiting time, and smoothness of popup animations all impact how users perceive them.
● Provide Feedback to Users
Giving consumers feedback while they use a mobile app is a crucial part of providing a good user experience. Here's the pro tip: You can provide feedback through animations and transitions.
Mobile devices can also provide tactile and audible feedback. When it comes to mobile games and error messages, providing tactile feedback when certain actions are performed is extremely popular. Audio feedback is a common feature in a variety of apps. However, since many people keep their phones turned off all the time, you shouldn't rely on audio feedback.
● UX Research
We can sometimes be eager to jump straight into mockups or concepts, but the importance of doing proper UX research beforehand cannot be overstated. Always keep in mind that "you are not your user," and that a good user experience requires proper UX research in every scenario. For more information, see Adobe's Comprehensive Guide to UX Research Approaches.
● Clutter
We've all felt the stress of a cluttered desktop—now picture how stressful it is on a mobile device! Every additional button, image, piece of content, and so on add to the complexity. Anything in a mobile UI that isn't absolutely necessary should be removed. A fantastic tip, strive for minimalism, but not at the expense of utility. A common way to accomplish this is to prioritize one main action on each screen.
● Prioritize
There is a tendency to try to cram as many features as possible into a single application. We believe that leaving something out will degrade the user experience. Instead, focus on the primary objectives and enhance the design by studying which features are used the most and working to make those features intuitive and enjoyable.
● Touch Targets
Users can get physically angry and start banging their mobile devices when they tap on anything and it doesn't respond. They start tapping on something with a very narrow touch target. Therefore, a good rule of thumb is to make controls, buttons, links, and other touch targets at least 7-10 mm wide, which is the width of an average fingertip. It is also a good idea to make sure that there is enough space between these UI elements.
● Legible Text
Since most of what users do is focused on content consumption, choose fonts that work well in a variety of sizes and weights to provide a consistent experience across all types of mobile devices. To reduce eye strain, a font size of at least 11 points is recommended. Typefaces like Google's Roboto and Noto as well as Apple's new San Francisco font are simple and easy to read.
● UI Feedback
Well-designed applications keep us updated as we interact with them. If users do not receive adequate feedback, they may become confused, leading them to wonder if something has happened, is happening, or why it did/didn't happen. It is wise to employ multiple types of feedback (sound, haptics, visual), depending on the current state of the UI element or app.
● Accessibility
This is one of the least important areas of user experience design, especially in the context of mobile UX design. Yes, about 15% of the world's population is disabled in some way or the other. The Web Content Accessibility Guidelines are a free document that should be included in every digital designer's toolkit.
Conclusion
There is art in graphic design, but so is structure and chain when it comes to mobile app design. This structure evolves in response to the needs of the application you are developing. To make your app more alive, you can use Motion Design.
Getting your UX design working for both your users and your platform is a cornerstone of excellent UX design. In short, a well-designed user experience is all about guiding a person to the information or resources they need to overcome any obstacles in their path. While the goal appears to be universally recognized, achieving it can be a bit difficult.
If a user is unable to locate something, it doesn't exist for him. They may be able to find it with the help of the ability to find it. As business owners, you should strive to create intuitive interfaces and interactions. By making your mobile UX design more discoverable, you can increase the likelihood that people will be able to find and use your content and features
Hopefully, these UX design ideas will help you identify key features that will make your design resonate with your target audience and allow you to engage more users effectively.
