Every business owner from every other industry strives to create a captivating website that takes their business to their target audience. Yes, almost every entrepreneur knows the importance of online reputation and how it plays a significant role in their business growth.
But, with evolving search engine algorithms, some business owners often find it challenging to catch up with the changing trends. Hence, they often struggle to increase their search traffic, generate leads, and acquire more customers.
These website owners have a hard time enticing the customers and more often retaining them on their websites. In technical terms, the reason behind their website setback is called higher bounce rates. Yes, in online marketing and SEO terms, a higher bounce rate calls for the poor performance of the website/online business.
If you wonder about bounce rate and how it will affect the online business, this blog is for you. Not just that, this blog will also provide you with some practical ways to reduce bounce rates and do a successful business online. Read on to gain valuable insights about decreasing bounce rates.
What is the Bounce Rate?
Bounce rate indicates the percentage of visitors who land on your website and leave your website without checking any other pages. In simpler words, it is the percentage of visitors who visited a single page on your website and exited.
A higher bounce rate means that your website doesn’t meet your visitor’s expectations or they didn’t find what they want. For instance, a visitor may bounce from your site by clicking on a link to a different website, clicking the back button to leave your website, closing the open window/tab, typing a new URL, or due to a session timeout caused by web hosting errors.
So, are you looking for ways to reduce your bounce rates? No worries. Here are some practical ways to reduce bounce rates.
5 Practical Ways to Reduce Bounce Rates:
1. Enhance the loading Speed of your Website:
Most website owners and even some marketing experts often mistake the website content as the culprit behind the bounce rates. Though content could be a reason, many times, problems occur even before users read the page. So, what could be the cause?
One of the potential reasons for bounce rates today is slow loading time. Yes, slow speed is the website killer as it frustrates the visitors immediately and makes them go away even before checking the website. Internet users expect faster loading time and can’t stand a single-second delay these days.
Slow loading pages are the silent killer and reasons behind the cart abandonment rates of eCommerce websites. It is even more crucial, especially for mobile websites. If you observe, leading eCommerce websites load fully in less than five seconds on mobile devices. That illustrates the importance of page loading speed. Thus, on-page optimization remains a high priority to reduce your bounce rates.
2. Improvise Your Content and make it more Engaging:
Have you ever come across a website full of texts and blog posts without any enticing visuals to support the written content? In that case, you can understand how boring the website will be for the users. Yes, even if the content is valuable and informative, a wall of text-only blog posts will not entertain the website visitors.
Often audiences can’t digest text-only posts as they will fail to retain their attention. Of course, no one prefers to read lengthy text posts. Thus, formatting your pages and making them look more inviting and engaging is the key here.
So, stop overwhelming the users with lengthy paragraphs. Instead, keep it minimal and make use of white space to make your content more approachable.
Incorporating supportive graphics, suitable colors, and appropriate fonts to optimize your web page will make it more inviting rather than a solid text post. That way, the visitors can quickly grasp the content and are more likely to stick with your website.
Here are some quick tips to make your content more engaging:
- Including suitable headers
- Prompt subheadings
- Relevant visuals
- Using Bullet points
Formatting your content will make your website more accessible for sure. Plus, it enables the reader to skim through your website fastly and identify the relevant points that match their needs.
3. Avoid Popups and Declutter the UX:
Almost all users will get annoyed with the irrelevant popups that interrupt them from reading the content or accessing the website. Hence, popups could do more harm than good. Nevertheless, popups can be one of the leading causes of bounce rates.
Many marketers and website owners still argue whether to use popups or ignore them. Some say popups work, and they help you in growing your email list. Of course, some well-designed popups give you conversion rates. If you prefer that way, you can go ahead with popups.
However, people often get frustrated with the popups and most likely leave the site. Moreover, they will probably never return to your website. Thus, you may have a risk of losing them to your competitors.
So, improving the overall user experience and attracting organic visitors by limiting or avoiding popups will benefit you long term.
4. Constantly Strive for Relevance:
Most site owners focus on technical factors like page loading speed, updating content strategy, and incorporating keywords when they face hiccups in their online reputation and get high bounce rates. Of course, they matter the most, but apart from technical considerations, another significant factor that plays a critical role in high bounce rates is an irrelevance.
Website owners solely concentrate on including appropriate keywords in their website content, forgetting to make the content relevant to the audience. Though keywords play a crucial role in attracting website traffic,
incorporating them naturally and creating an engaging and relevant website that answers the audience’s problems become inevitable.In short, your content should sound more human. Thus, your audience can connect with it instantly. So, start making your website that benefits your audience rather than stuffing keywords and pleasing the bots.
So, always focus on the user intent while targeting keywords. What exactly does the user want? Are they looking to learn something, or do they want to buy something from your website? At what stage of the sales funnel are they in? Ask yourself all these questions before creating design and content for your website. The more relevant your website is, the more time your audience will linger on your website.
5. Come up with an Irresistible Call to Action:
So, finally, all your efforts started paying you off. Yes, the user has arrived at your website at last. Your visitor can connect with your website effortlessly since you have optimized the website with relevant content and images. So, what next? Your work doesn’t end here. You have to convert your website visitors into customers. Yes, your ultimate aim is sales, of course.
There comes the need for creating a compelling call to action (CTA). You can’t afford to lose the visitors after putting so much effort with a weak CTA. Yes, every visitor should buy from you or think about it to the bare minimum.
So, make sure your CTA is convincing enough to make users click and check what’s in store for them. Pay attention to every minute detail, like text fonts, colors, button size, while optimizing the CTA. Though it sounds insignificant, CTA plays a vital role in reducing bounce rates by converting your visitors into your customers.
An enhanced CTA will make the users curious about your business and encourage them to stay on your website for a long time. Thus, it will reduce your bounce rates and increase your conversion rates. The longer the user stays on your website, the better are the chances that they will buy from you.
Conclusion:
We have discussed some practical ways to reduce bounce rates for your websites and thereby boost your conversion rates. Though all of these tips can benefit you in reducing your website bounce rates predominantly if you fail to put your audience first, again, you will fail miserably.
Yes, even if you follow multiple SEO strategies and shortcuts, the bounce rate will never come down without high-quality content and user intent. So, always put your audience first, understand their needs and focus on providing solutions.
Feel free to use this blog as a reference to reduce your bounce rates. However, if it intimidates you to keep up with the evolving trends in the digital marketing arena, you can always outsource it to a reliable digital marketing agency. Cypherox Technologies is a reputed IT firm that renders various digital marketing and SEO services. Connect with us, and our digital marketing experts will help you build a substantial online presence, attract more audiences and convert more sales.
